Make change actually work.
If your team is rolling out AI tools, improving workflows, or trying to align across functions—change shouldn’t be this frustrating.
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About Me !
I’m
Mana.
Founder of BASEique—a behavior-first consulting practice that helps organizations make change actually work.I created the B.A.S.E. Method to solve the part of transformation most playbooks ignore: the messy middle between strategy and execution. It’s where tools get skipped, handoffs fall apart, and even the best ideas quietly stall.
Diagnose. Design. Deliver.
Where strategy meets human behavior.
Most digital transformation efforts fail—not because the strategy is wrong, but because the systems ignore how people actually behave.Workarounds pile up. Handoffs stall. New tools go unused.BASEique is a behavior-first consulting practice that helps companies improve adoption, reduce workflow friction, and design systems people actually use.
“Change doesn’t fail because people resist. It fails because no one designed for how they work.”
What we help you solve.
Your strategy is solid.
The execution’s what’s stuck.
We help teams fix the friction in tools, handoffs, and adoption so your ideas don’t stall after launch.
- AI and tech adoption that actually lands
- Workflow and intake redesign that reduces rework
- Change enablement built around real behavior
- Systems that people actually use—no extra training required
What behavior-first looks like.
We use the B.A.S.E. Method—a behavior-first framework that turns strategy into action people actually follow.
Begin with Behavior – We observe what’s actually happening, not just what the process says.
Align with Motivation – We design around what drives (or blocks) action.
Simplify the System – We remove clicks, steps, and noise.
Enable with Communication – We make the message land through timing, trust, and clarity.
Putting the B.A.S.E. Method to Work:
From Workarounds to Real Usage.
“We simplified the workflow and adoption jumped 70% in one month.”
One cross-functional team was struggling with a new intake process. Requests were getting lost, and no one was using the form.
We observed real behavior: how people were skipping steps, using email instead, and working around the system. Then we redesigned the form to cut down clicks, clarified ownership, and embedded it where teams already worked.
Usage went up. Duplicate requests dropped. And for the first time, the system actually supported the work—instead of slowing it down.
Frequently Asked Questions.
What’s the difference between the B.A.S.E. Scan and a full engagement?
The scan is a free, 45-minute discovery session to surface behavioral blockers and friction points. Full engagements go deeper into design, rollout, or recovery work—either as a project or fractional support.
How is this different from traditional change management approaches like Prosci?
Traditional change models like Prosci are structured around planning, communication, and training timelines—focused on what needs to happen to people. They often assume that once you tell people what’s changing and why, they’ll adopt it.
That’s not how real behavior works.
The B.A.S.E. Method starts with how people are already operating: where they’re hesitating, skipping, or working around a system—and why. We don’t just layer change on top of friction. We surface it, simplify it, and design adoption that sticks because it’s grounded in how people actually behave, not just how they’re expected to.
Do you work with individuals or teams?
Both. The 1:1 ChatGPT Confidence Session is great for individual professionals, while the B.A.S.E. Scan and fractional work are designed for teams navigating change or adoption at scale.
Can I book a ChatGPT session for my team?
Yes—though the listed session is 1:1, I can tailor a team workshop or series. Reach out and let’s talk scope.
Do you support Microsoft Copilot or AI rollout efforts?
Yes. AI rollouts like Microsoft Copilot surface all kinds of silent friction—gaps in understanding, resistance to adoption, and unclear ownership. I help teams cut through the noise and make sure the tool fits the way people actually work.
Whether you’re just getting started or recovering from a rough rollout, I offer behavior-first support for both individuals and teams adapting to generative AI.
Do I need to prep for a session?
Not at all. Just come with a problem, project, or pattern you’re stuck on—we’ll take it from there.
